Privacy Policy

altrarunningshoesireland.com respects your privacy and the security of your personal information. For this reason, we have updated our Privacy Policy as of June 7, 2022. It describes the information that we collect, how we use it and what choices you have. This Policy applies when you access our websites and mobile applications, contact us by phone, email, and chat or connect with us in any other manner, including in our social media, and SMS channels. We may change or add to this privacy policy, so we encourage you to review it periodically.

TYPES OF INFORMATION WE COLLECT MAY INCLUDE:

• Name
• Mailing address
• E-mail address
• Phone (or mobile) number
• Date of birth or age
• Credit/debit card number
• Purchase/return/exchange information
• Registry or list information
• Loyalty account information
• Your mobile device information (e.g., device model, operating system version, device date and time, unique device identifiers, mobile network information)
• How you use our sites and mobile applications, search terms, pages you visit on our mobile applications and application performance, as discussed further below
• Geo-location and in-store location

AUTOMATED INFORMATION COLLECTION

We may connect information collected automatically with information we already have about you in order to identify you as a altrarunningshoesireland.com guest, and to improve your experience. If we are able to identify you as a altrarunningshoesireland.com guest we may, for example, link your activity on our website to your activity on one of our mobile applications. This allows us to provide you with a personalized experience regardless of how you interact with us – online, mobile, on phone, etc.

In order to provide the best guest experience possible, we also use automated information collection technologies for reporting and analysis purposes. We examine metrics such as how users are shop on our website, on our mobile applications, and on our phone system, the performance of our marketing efforts, and your response to those marketing efforts.

altrarunningshoesireland.com AUTOMATED COLLECTION

We and our service providers use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with us or third parties that use our services. This information helps us recognize repeat users, customize their website experience, store items in their cart between visits and make our marketing messages more relevant. Examples of this information include but are not limited to pages you visit, ads you click on, type of browser/device/hardware, purchase information, IP based geographic location and search terms. These technologies also enable us to prevent fraud or other harmful activities.

We may also allow third-party companies to place tags on our digital properties. The tags may collect information from cookies placed by other third-party companies. Our Privacy Policy does not cover these third-party companies. Please contact these third party companies directly for more information about their privacy policy and your choices regarding the tags and the information collected by the tags.

CROSS-CONTEXT AND CROSS-DEVICE IDENTIFICATION, ADVERTISING, PERSONALIZATION, AND ADVERTISING ATTRIBUTION

CROSS-CONTEXT

We may merge data collected from our own websites. Examples of the data collected include: cookie IDs, device Advertising IDs; transactions and browsing history; your interaction with our online and mobile advertisements, including advertisements we serve within our emails; information about ads we serve, such as which ad was served, your interactions with the ads, and the URLs where the ads are served from marketing partners such as Google; the email address we have on file for you; any Registry information you have provided us; demographic and other information regarding your likely commercial interests from third parties; and telephone transaction data. This combination of data enables us to see users’ and Guests’ web activity on altrarunningshoesireland.com websites, and interactions with our online and mobile advertisements, to create a single set of information from all of the various contexts with which we or our partners interact with you, and to understand how well altrarunningshoesireland.com’s advertisements perform in terms of translating to transactions online, and on altrarunningshoesireland.com’s phones. It also helps us improve our users’ and Guests’ experience by delivering more personalized advertising, including email advertising, social media advertising, and paid search advertising, and helps us create more personalized online.

CROSS-DEVICE

We may also link your various devices so that content you see on one device can result in relevant advertising on another device. This allows us to deliver more relevant and consistent advertising to you (for example, if you purchase a product on our website using your desktop, we are able to avoid showing you an advertisement on the same product on your tablet. Instead, we may show you an ad on your tablet for complimentary products to the one you just purchased on our website). We also measure the performance of such ads and deliver information on advertising performance to our advertising partners in aggregate form.

HOW IS YOUR INFORMATION USED?

Examples of how we use the information we collect include:

PRODUCT AND SERVICE FULFILLMENT

• Fulfill and manage purchases, orders, payments, and returns/exchanges
• Respond to requests for information about our products and services in our catalogs, on our websites or mobile applications, or to otherwise serve you
• Connect with you regarding guest service via our customer care center or on social media or internet chat platforms or via text messages.
• Provide services such as a Wishlist that the consumer can choose to share.
• Fulfill benefits associated with use of our services, such as award and redeem points through our loyalty programs, etc.
• Administer sweepstakes and contests
• Allow you to, using our mobile applications: sign up for promotions and offers, search for products and check availability, check prices, provide product ratings and reviews, track your orders, scan a UPC barcode or QR code Our Purposes (including but not limited to marketing)
• Deliver catalogs, promotions, offers, newsletters, e-mails, mobile messages, and social media notifications
• Provide interactive features of the website or mobile applications, such as product reviews or daily/weekly promos, send marketing communications and other information regarding products, services and promotions
• Administer promotions, surveys, and focus groups

THIRD-PARTY AUTOMATED COLLECTION AND INTEREST-BASED ADVERTISING

altrarunningshoesireland.com participates in interest-based advertising (IBA), also known as Online Behavioral Advertising. We use third-party advertising companies to display ads tailored to your individual interests based on how you browse and shop online, as well as to provide advertising-related services such as ad delivery, reporting, attribution, analytics, and market research. altrarunningshoesireland.com adheres to the Digital Advertising Alliance (DAA) self-regulatory principles for IBA.

We allow third-party companies to collect certain information when you visit our websites or use our mobile applications. This information is used to serve ads for altrarunningshoesireland.com products or services when you visit our websites. These companies use non-personally-identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) and personally identifiable information (e.g., static IP address) during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you or advertising-related services, such as ad delivery, reporting, attribution, analytics, and market research. These parties typically use a cookie, web beacon or other similar tracking technologies to collect this information.

USER EXPERIENCE INFORMATION

In order to improve guest online and mobile shopping experiences, help with fraud identification, and assist our guest relations representatives in resolving issues guests may experience in completing online purchases, we use tools to monitor certain user experience information; including login information, IP address, data regarding pages visited and ads clicked, specific actions taken on pages visited (e.g. information entered during checkout process), browser and device information.

SOCIAL MEDIA

altrarunningshoesireland.com engages with guests on multiple social media platforms (e.g., Facebook, Twitter, and Pinterest). If you contact us on one of our social media platforms, request guest service via social media, or otherwise direct us to communicate with you via social media, we may contact you via direct message or use other social media tools to interact with you. In these instances, your interactions with us are governed by this privacy policy as well as the privacy policy of the social media platform you use.

SOCIAL MEDIA WIDGETS

Our sites and mobile applications include social media features, such as the Facebook Like button, Google Plus, Pinterest, and Twitter widgets. These features may collect information about you such as your IP address and which page you are visiting on our site. They may set a cookie or employ other tracking technologies to accomplish this. Social media features and widgets may be hosted by a third party. Your interactions with those features are governed by the privacy policies of the companies that provide them.

SOCIAL MEDIA ADS

We may display altrarunningshoesireland.com ads to you through social media platforms. These ads are sent to groups of people who share traits such as likely commercial interests and demographics. For example, we may have altrarunningshoesireland.com guests who have expressed an interest in shopping for clothing, swimwear, shoes, etc. See the policies of each social media platform for additional information about these types of ads.

INFORMATION FROM OTHER SOURCES

We may collect data that is publicly available online. For example, information you submit in a public forum (e.g., a blog, chat room, or social network) may be used to personalize your experience. You are responsible for the information you choose to post online.

We also obtain information provided by third parties. For instance, we obtain demographic and other information from companies that can enhance our existing guest information to improve the accuracy and add to the information we have about our guests (e.g., adding address information).

This improves our ability to contact you and increases the relevance of our marketing by providing better product recommendations or special offers that may interest you.

INTERNAL OPERATIONS

• Improve the effectiveness of our website, mobile experience, customer care experience, products, services, and marketing efforts
• Conduct research and analysis, including focus groups and surveys
• Perform other business activities as needed, or as described elsewhere in this policy

PREVENTION OF FRAUD AND OTHER HARM

• Prevent fraudulent transactions, monitor against theft and otherwise protect our guests and our business

LEGAL COMPLIANCE

• For example, assist law enforcement and respond to legal/regulatory inquiries

HOW IS YOUR INFORMATION SHARED?

altrarunningshoesireland.com SUBSIDIARIES AND AFFILIATES

We share the information we collect within altrarunningshoesireland.com, which includes all altrarunningshoesireland.com subsidiaries and affiliates. altrarunningshoesireland.com. may use this information to offer you products and services that may be of interest to you.

altrarunningshoesireland.com. owns and operates altrarunningshoesireland.com websites, mobile applications, and issues the altrarunningshoesireland.com Credit Card through Comenity Bank. altrarunningshoesireland.com.

CARD ISSUING BANK

We may share the information we collect with our banking partner, Comenity Bank that issues the altrarunningshoesireland.com Credit Card.

SERVICE PROVIDERS

We may share the information we collect with companies that provide support services to us (such as printers, e-mail providers, mobile marketing services, analytics providers, web hosting providers, call center/chat providers, sweepstakes vendors, payment processors, data enhancement services, fraud prevention providers or shipping services providers, including product vendors) or that help us market our products and services. These companies may need information about you in order to perform their functions.

LEGAL REQUIREMENTS

We may disclose information we collect when we believe disclosure is appropriate to comply with the law; to enforce or apply applicable terms and conditions and other agreements; to facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or disposal of all or part of our business or assets; or to protect the rights property or safety of our company, our guests or others.

ELSEWHERE AT YOUR DIRECTION

At your direction or request, or when you otherwise consent, we may share your information.

SHARING NON-IDENTIFIABLE OR AGGREGATE INFORMATION WITH THIRD PARTIES

We may share non-identifiable or aggregate information with third parties for lawful purposes.

BUSINESS TRANSFERS

In connection with the sale or transfer of some or all of our business assets, we may transfer the corresponding information regarding our guests. We also may retain a copy of that guest information.

SECURITY METHODS

We maintain administrative, technical, and physical safeguards to protect your personal information. When we collect or transmit sensitive information such as a credit or debit card number, we use industry standard methods to protect that information. However, no e-commerce solution, website, mobile application, database or system is completely secure or “hacker proof.” You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.

CHILDREN’S PERSONAL INFORMATION

We recognize the particular importance of protecting privacy where children are involved. We do not knowingly collect personal information online from children under the age of 16. No one under age 16 may provide any personal information on the website. If you are under 16, do not use or provide any information on this website. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information.

INFORMATION WE COLLECT AND HOW IT IS USED

We collect information from you in several different ways on this site with the goal of improving your customer experience with altrarunningshoesireland.com. During the past twelve months, we have collected the following types of information:

Identifiers such as a real names, aliases, postal addresses, unique personal identifiers, online identifiers, Internet Protocol (IP) addresses, email addresses, or other similar identifiers;

Collected from: Information you provide to us, or we collect when you use our services or website.

Business use:

• Fulfill and manage purchases, orders, payments, and returns/exchanges
• Respond to requests for information about our products and services in our catalogs, on our websites or mobile applications, or to otherwise serve you
• Connect with you regarding guest service via our customer care center or on social media or internet chat platforms or via text messages
• Provide services such as a Wishlist that you can choose to share
• Fulfill benefits associated with use of our services, such as award and redemption points through our loyalty programs, etc.
• Administer sweepstakes and contests
• Allow you to, using our mobile applications: sign up for promotions and offers, search for products and check availability, check prices, provide product ratings and reviews, and track your orders
• Deliver catalogs, promotions, offers, newsletters, e-mails, mobile messages, and social media notifications
• Provide interactive features of the website or mobile applications, such as product reviews or daily/weekly promos, send marketing communications and other information regarding products, services and promotions
• Administer promotions, surveys, and focus groups
• Improve the effectiveness of our website, mobile experience, customer care experience, products, services, and marketing efforts
• Conduct research and analysis, including focus groups and surveys
• Perform other business activities as needed, or as described elsewhere in this policy
• Prevent fraudulent transactions, monitor against theft and otherwise protect our guests and our business
• Legal compliance—for example, to assist law enforcement or respond to legal/regulatory inquiries

Categories of personal information (Section 1798.80(e) of the Cal. Civil Code), such as telephone numbers, credit card numbers, debit card numbers, and other financial information;

Collected from: Information you provide to us, or we collect when you use our services or website.

Business use:

• Fulfill and manage purchases, orders, payments, and returns/exchanges
• Fulfill benefits associated with use of our services, such as award and redemption points through our loyalty programs, etc.
• Administer sweepstakes and contests Perform other business activities as needed, or as described elsewhere in this policy
• Prevent fraudulent transactions, monitor against theft and otherwise protect our guests and our business
• Legal compliance—for example, to assist law enforcement or respond to legal/regulatory inquiries

Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer's interaction with an Internet Web site, application, or advertisement;

Collected from: Information we collect when you use our services or website.

Business use:

• Fulfill and manage purchases, orders, payments, and returns/exchanges
• Connect with you regarding guest service via our customer care center or on social media or internet chat platforms or via text messages.
• Fulfill benefits associated with use of our services, such as award and redemption points through our loyalty programs, etc.
• Allow you to, using our mobile applications: sign up for promotions and offers, search for products and check availability, check prices, provide product ratings and reviews, and track your orders
• Deliver catalogs, promotions, offers, newsletters, e-mails, mobile messages, and social media notifications
• Provide interactive features of the website or mobile applications, such as product reviews or daily/weekly promos, send marketing communications and other information regarding products, services and promotions
• Administer promotions, surveys, and focus groups
• Improve the effectiveness of our website, mobile experience, customer care experience, products, services, and marketing efforts
• Conduct research and analysis, including focus groups and surveys
• Perform other business activities as needed, or as described elsewhere in this policy
• Prevent fraudulent transactions, monitor against theft and otherwise protect our guests and our business
• Legal compliance—for example, to assist law enforcement or respond to legal/regulatory inquiries

Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies;

Collected from: Information you provide to us, or we collect when you use our services or website.

Business use:

• Fulfill and manage purchases, orders, payments, and returns/exchanges
• Respond to requests for information about our products and services in our catalogs, on our websites or mobile applications, or to otherwise serve you
• Connect with you regarding guest service via our customer care center or on social media or internet chat platforms or via text messages
• Provide services such as a Wishlist that you can choose to share
• Fulfill benefits associated with use of our services, such as award and redemption points through our loyalty programs, etc.
• Administer sweepstakes and contests
• Allow you to, using our mobile applications: sign up for promotions and offers, search for products and check availability, check prices, provide product ratings and reviews, and track your orders
• Deliver catalogs, promotions, offers, newsletters, e-mails, mobile messages, and social media notifications
• Provide interactive features of the website or mobile applications, such as product reviews or daily/weekly promos, send marketing communications and other information regarding products, services and promotions
• Administer promotions, surveys, and focus groups
• Improve the effectiveness of our website, mobile experience, customer care experience, products, services, and marketing efforts
• Conduct research and analysis, including focus groups and surveys
• Perform other business activities as needed, or as described elsewhere in this policy
• Prevent fraudulent transactions, monitor against theft and otherwise protect our guests and our business
• Legal compliance—for example, to assist law enforcement or respond to legal/regulatory inquiries

Geolocation data

Collected from: Information we collect when you use our services or website; information provided by third parties.

Business use:

• Allow you to, using our mobile applications: sign up for promotions and offers, search for products and check availability, check prices, provide product ratings and reviews, and track your orders
• Provide interactive features of the website or mobile applications, such as product reviews or daily/weekly promos, send marketing communications and other information regarding products, services and promotions
• Improve the effectiveness of our website, mobile experience, customer care experience, products, services, and marketing efforts
• Conduct research and analysis, including focus groups and surveys
• Perform other business activities as needed, or as described elsewhere in this policy
• Prevent fraudulent transactions, monitor against theft and otherwise protect our guests and our business
• Legal compliance—for example, to assist law enforcement or respond to legal/regulatory inquiries

Inferences, system-generated predictions about your interests and preferences

Collected from: Created internally

Business use:

• Respond to requests for information about our products and services in our catalogs, on our websites or mobile applications, or to otherwise serve you
• Fulfill benefits associated with use of our services, such as award and redemption points through our loyalty programs, etc.
• Deliver catalogs, promotions, offers, newsletters, e-mails, mobile messages, and social media notifications
• Improve the effectiveness of our website, mobile experience, customer care experience, products, services, and marketing efforts
• Perform other business activities as needed, or as described elsewhere in this policy
• Legal compliance—for example, to assist law enforcement or respond to legal/regulatory inquiries